Westpac rebrand

As Australia’s first and oldest bank, Westpac have been helping Australians since 1817. The brand refresh helps the bank embrace that pioneering spirit to resonate with a younger, digital-first generation. It’s built for all of life’s moments—big ors mall.

With the iconic ‘W’ at the heart of the brand, we’ve developed a unique custom typeface, a design system that was made to be flexible within a framework, with a voice that speaks like a real person, not just another bank.It’s banking made simpler, smoother and smarter.

Full case study available upon request